Through this alliance of businesses committed to leveraging their resources to create a healthier planet, we have chosen to support Navdanya, based in India, the country from where zee spot's organic cotton and garment fabrication originates. 1% of Zee Spot's pre-tax revenues will go towards supporting Navdanya, a participatory research initiative founded by world-renowned scientist and environmentalist, Dr. Vandana Shiva, to provide direction and support to environmental activism.

Some further background on Navdanya:

• Navdanya means “nine crops”, these representing India's collective source of food security.
  
  
• The main aim of the Navdanya Biodiversity Conservation Program is to support local farmers, rescue and conserve crops and plants that are being pushed to extinction, and make these available through direct marketing.
  
  
• Navdanya is actively involved in the rejuvenation of indigenous knowledge and culture. It has created awareness on the hazards of genetic engineering and has defended people's knowledge from biopiracy and their food rights in the face of globalization.
  
  
• Navdanya has its own seed bank and organic farm spread over an acres of 20 acres in Uttranchal, north India.